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An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. It constantly amazes me that so many small business owners I come in contact with haven’t read this book, because I consider it a vital prerequisite to branching out on your own. Highly, highly recommend!
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