⭐⭐⭐⭐✰ Have you ever wondered how to use neuroscience and behavior research to attract new customers? In this book, Dooley explains how to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various...
The Platinum Rule: Discover the Four Basic Business Personalities – and How They Can Lead You to Success (Tony Alessandra and Michael O’Connor)
⭐⭐⭐⭐⭐ Director, Socializer, Relater, Thinker - which one are you? We have all heard of the Golden Rule before, "treat others how you would like to be treated". But have you ever heard of the Platinum Rule, "treat others how they would like to be treated"? In this...
Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network (Jason Treu)
⭐⭐⭐⭐✰ Everything we create in life is with or through other people. No one goes it alone. In this book, Treu provides the blueprint and action steps you've been looking for when it comes to embracing vulnerability, authenticity, generosity and imperfection to...
⭐⭐⭐⭐✰ Doug Hall, a professional inventor, provides a collection of anecdotes and advice aimed at guiding the reader toward the kind of self-confidence that will benefit anyone going out on their own in business. Perfect inspiration for the new year! Buy Here
⭐⭐⭐⭐✰ Seventy to eighty percent of your customers trust other consumers' opinions online and, in order to tap into this marketing opportunity, you need to find ways to use both positive and negative reviews to your competitive advantage. In this book, Bill Tancer...
⭐⭐⭐⭐✰ This book is great for anyone who owns or manages a small business or nonprofit. It is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade so that you can learn about why...
⭐⭐⭐⭐✰ MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. He explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities by blending...
⭐⭐⭐⭐✰ In this book, Howard Behar uses parable to explain the ten principles that guided his leadership during his many years as a senior executive at Starbucks. He helped establish the Starbucks culture, which stresses the importance of people over profits and has...
⭐⭐⭐⭐✰ In this book, Paul Downs paints a real-to-life portrait of a real business, with a real boss, a real set of employees - using real dollars and real spreadsheets - and the real challenges it faces. Having run his custom furniture business for 24 years, he...
⭐⭐⭐⭐⭐ This is my bible when it comes to online marketing strategies. I always recommend it to anyone who struggles with things like blogging, email campaigns, website set up, or social media engagement. This book will basically teach you how to market yourself or your...
⭐⭐⭐⭐⭐ What an incredible read!! I find myself continually going back to reference this book whenever I'm thinking about personal or professional development, psychological health, achievement, personal happiness, and/or positive relationships. It covers it all! He...
The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are (Brene Brown)
⭐⭐⭐⭐⭐ A short read that packs a punch, this book is a necessary read for pretty much everyone. Brene Brown, a shame researcher, has garnered a lot of attention lately as an avid proponent of vulnerability. Here, she explores how to cultivate the courage, compassion,...
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