Engagement Marketing: How Small Business Wins in a Socially Connected World (Gail F. Goodman)

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This book is great for anyone who owns or manages a small business or nonprofit. It is filled with practical, hands-on advice based on the author’s experience of working with thousands of small businesses for over a decade so that you can learn about why customer engagement is important and how to generate positive online interactions that turn your audiences into buyers. Read this book so that you can strategically build your network and achieve your goals.

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